The pandemic forced us to reconsider how we connect with prospects, customers and even our own teams. Some of the original communities, like Salesforce’s Trailhead, have withstood the test of time because of the value they bring for their customers and their company.īut having a community is much more than just a business need to keep up with the times. Many are making this transition to providing communities that bring in new prospects and support current customers. They no longer focus purely on their audience and what cardboard cutout content they are providing, but also how they are interacting with their audience. Long story, short: Company priorities have shifted. Even marketing is on the community ship using communities to help improve their customer experience. These companies needed to evolve to a spot where remote work took a front seat, and in-person meetings took a back seat.ĬMX, a community for community professionals, found that overwhelmingly, companies believe that community is critical to their mission and that their leadership teams are going to invest more money into their community teams. When the world went into lockdown, companies’ traditional methods of lunches and sporting events were no longer an option. (The more organic “micro communities” formed on Slack this past year also come to mind.) More importantly, communities were popping up left and right as companies needed new and different ways to reach their customers.
In 2020, community became the hottest “buzzword” throughout the entire tech sector. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc.Ĭommunity, years in the making for many tech companies, is now front and center. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution on the Crunchbase blog. This article is part of the Crunchbase Community Contributor Series.
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